Hope is spearheaded by Gauri, Balki and Anil Naidu. With years of experience in the world of advertising, their expertise in communication combined with their film making skills have resulted in simple, highly engaging, nuanced and differentiated creations sometimes on very complex subjects. It’s all about keeping it simple and fresh at Hope.
Gauri Shinde made her feature film debut with English Vinglish, which she wrote and directed. A film that marked the comeback of one of the greatest actors ever, Sridevi. Gauri began her career as an advertising copy writer and soon switched to her true calling, films. After a few years at the films division of Lowe Lintas, she started her independent film making career directing over a hundred iconic commercials for Havells, Tanishq, LG, Axis Bank, ITC, Byju’s, Knorr and other brands. Her narrative skills, ability to draw extremely candid performances, and belief in a simple and elegant visual style, have been her greatest strengths, which was apparent even in her very first Short film ‘Oh Man’ that premiered at the Berlin International Film Festival. After the world wide success of English Vinglish, which premiered at the prestigious Toronto International Film Festival 2012 to a standing ovation, Gauri wrote, directed and co produced Dear Zindagi starring Alia Bhatt and Shahrukh khan. Right now, she is busy scripting her next film and directing commercials.
R Balki made his feature film debut with Cheeni Kum, starring Amitabh Bachchan, Tabu, Zohra Sehgal and Paresh Rawal, He wrote and directed this film while he was Chairman and Creative head of Lowe Lintas, the advertising agency. Though always wanting to be a film maker, Balki’s addiction to advertising made him spend over 27 years in the business, leading India’s most talented team of communication specialists to create work for hundreds of iconic brands like Idea cellular, Tata Tea, Havells, Tanishq, Unilever brands like-Surf Excel, Lifebuoy, Fair and Lovely, Britannia, Bajaj, LG, Saint Gobain, MRF, Axis Bank, ICICI etc etc etc. And finally, when the de-addiction process began, Cheeni Kum was followed by Paa, Shamitabh, Ki&Ka and Padman. Most recently, Balki wrote and creatively steered Mission Mangal, the directorial debut of his long-term associate Jagan Shakti.
Anil Naidu started his career as an editor and went on to edit hundreds of iconic commercials for some of the best directors in the country. He then opened his own advertising production house and directed hundreds of commercials and major Television shows. Naidu made his feature film debut as an editor with Paa. After heading the films division of Lowe Lintas, Naidu joined Hope to partner Gauri and Balki. Being an editor and director himself, Naidu’s approach to production has set new benchmarks in the industry in efficiency, transparency, creativity and relationship management. It’s this talent that has ensured that films like Ki&Ka, Shamitabh, Padman and most recently Mission Mangal have been produced the way they have been, at the budgets they have been.